Wednesday, February 20, 2013

New Uses for Consumer and Prosumer Cameras:
Online Crowdsourcing Pitches

After a little time away from updating everyone on the latest techniques and settings for prosumer cameras, I've decided to take a little time to look at some of the things regular people are now achieving with consumer cameras.

The gear has come along in the last couple of years, though nothing has been revolutionized. Chips are still small. Depths of field are still infinite. But high resolution has gotten cheaper and more affordable.

As much as ever, it's not so much the tools at hand as what you do with them.

In this case, individuals (aspiring filmmakers and otherwise) are turning to crowdfunding for their projects at sites like Kickstarter and Indiegogo. Since we would naturally expect the filmmakers to (hopefully) have some degree of training and at least semi-pro equipment, I thought it would be most interesting to look at what non-filmmakers are putting together for their "pitches" in order to draw funds from the public for their projects.

Especially since they aren't pro filmmakers themselves and (since they are crowdfunding) probably don't have access to a RED and the DreamWorks editing studio, it should be useful to look at what clever shortcuts and techniques they might be using, in order to utilize the required "video pitch" to its maximum potential.

I will look at a couple examples from various non-film categories fundraising projects, with the accompanying pitch included.

Stay tuned.

JC

Also, my apologies to any people with camera questions that may have gone unanswered in recent months.

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